Advanced Digital Marketing Course Structure


The demand of internet is increasing every now & then and future of marketing is undoubtedly in Digital manner. The organization’s success mostly depends on how well the training team benefits the digital media to business transformation. The dynamics of Digital marketing is ever changing in nature that makes fantastic chances for anybody who wants to enter into this industry.

The training provided by ADDMYR training Institute will cover the courses including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing and much more. Our training will let you understand the effectiveness of the online marketing campaign by gaining the insights that are required to improve the conversion rates.

Duration
60 Days
Batch Timings
Weekdays
Modules Covered
20

Advanced Digital Marketing Course Structure


  • What is digital marketing?
  • Deference between traditional marketing and digital marketing?
  • Importance of Digital Marketing
  • Importance of Digital Marketing
  • Imp Factors(Modules) in Digital Marketing
Session 1 : Introduction to SEO
  • Basic Description of SEO
  • Googlebot (Google Crawler)
  • Google Algorithm
  • Search Engine Basics
  • Major Search Engines
  • Web Ranking & Page Rank
  • Back links and its important
  • Browsers & Imp Add-on,Plugin
  • Important SEO Tools
  • Domain and Page Authority
Session 2 : SEO On Page
  • Keywords Research & Analysis
  • LSI Technique
  • Initial Site Analysis
  • Competition Analysis
  • Keywords Density &Stuffing
  • Page Mapping
  • Title & Meta Tag Optimization
  • Site Structure Analysis
  • URL renaming/re-writing
  • H1, H2, H3 Tags
Session 3 : SEO On Page
  • Anchor Text
  • Creating of Fevicon
  • Content Optimization
  • HTML Validation
  • No follow and do follow Links
  • Internal/External Links
  • Image Optimization
  • Outbound/Inbound Links
  • XML & Html Sitemap
  • Custom Sitemap
Session 4 : SEO On Page
  • Robots file
  • Canonical Tag Optimization
  • How to host & register Site?
  • Keywords Ranking?
  • 404 Error Removal &Redirects
  • 301 / 302 redirection
  • Header & Footer Optimization
  • Alexa report
  • Schema
  • Open Graph technique
Session 5 : SEO Off Page
  • Search Engines Submission
  • Directory Submission
  • Social Bookmarking
  • Blog Commenting
  • Blog Posting
  • Article Submission
  • Image Submission
  • PPT Submission
  • PDF Submission
  • Logo Submission
  • Info graphic Submission
Session 6 : SEO Off Page
  • Video Submission
  • Forum Posting
  • Free Classified Submission
  • Google Map Creation
  • Address Verification
  • Quara Question & answering
  • Guest Posting
  • Local Business Listing
  • Google Business Reviews
  • RSS Feeds
  • Alexa Ranking Techniques
Session 7 : Google Webmaster Tool
  • Brief introduction & use for website
Session 8 : Google Analytics Tool
  • Brief introduction & use for website
Session 9 : Reporting
  • SEO Reporting
  • Keyword Ranking Reporting
  • Website Analyzing Reporting
  • Competitor analysis Reporting
  • User Traffic Reporting
Session 10 : Important Activity
  • Algorithm Penalty Control
  • SEO Audits
  • Local SEO
  • SEO Tools
  • Business Planning
Session 1: SMO Basics
  • Introduction to Social Media
  • Advantages Over Online Marketing
  • Social Media Strategy
  • Network Optimization
  • Brand Management Strategies
  • Network Profile Creation
  • How Social Media is affecting Google Search
  • How to choose right social media
  • How to generate Word of mouth
  • Integrating social media into website & blogs
Session 2 : Twitter Optimization
  • Introduction to Twitter
  • Twitter Profile
  • Followers, Following, Tweeting
  • Twitter Setting
  • How to increase Followers
  • Using # tag
  • Building Relationship
  • Twitter Analytics
  • Finding People & Companies on Twitter
  • Twitter Tools Guidelines
Session 3: YouTube Optimization
  • YouTube Profile
  • Creating YouTube Channel
  • Uploading video and optimization
  • Increase video Views
  • Increase Subscriber
  • Increase Video viral
  • Social sharing, comments and reviews
  • Video Setting
  • Video Manager
  • Monetization of Video
  • Using Ads inside Videos
Session 4: Facebook Optimization
  • Introduction of Facebook
  • Social media strategy
  • Setting up Facebook and Privacy
  • Facebook Profile
  • What Can You Do With Facebook
  • Group Pages vs. Fan Pages
  • Reach & Engagement
  • Facebook Insight
  • Facebook Apps
  • Advantages and challenges
Session 5: Google+ Optimization
  • What is Google Plus
  • Google Plus profile
  • Google +Circles, Hangouts, Stream
  • Google Plus on Mobile
  • Google + 1
  • Google Plus for Businesses
  • Google Community
  • Google Post and sharing
Session 6: LinkedIn Optimization
  • Introduction to LinkedIn
  • Creating Profile and settings
  • Increasing reach and visibility
  • LinkedIn Groups
  • Creating Company Page
  • Increase Connection
  • Article posting in LinkedIn
  • Article posting in LinkedIn
Session 7: Other Social Sites
  • SlideShare
  • MySpace
  • Flickr
  • Squidoo
  • Hub pages
Session 8: Reporting
  • Facebook Insight reporting
  • Twitter Insight Reporting
  • LinkedIn reporting
  • Google + reporting
  • Blog and YouTube Reporting
Session 1 : Adwords Fundamental
  • What is Google adwords
  • Setting up Google Account Creation
  • Billing Methods
  • Types of Google Advertising
  • Difference between search & Display Campaign
  • Recent updates in AdWords
  • Account structure in AdWords
  • AdWords Account Limits
  • IP Address Exclusion
  • Guideline of Google adwords
  • What is CTR, Impression, CPC
Session 2 : Search Campaign
  • Types of Campaigns
  • Search , Display, Shopping, Online Video
  • Creating First Search Campaign
  • Location & Language Settings
  • Networks and Devices
  • What is Shared Library
  • Types of Bidding
  • Budget Settings
  • Ad Scheduling
  • Ad Extensions
  • Ad delivery and Ad Rotation
Session 3 : Ad Group & Keyword
  • Ad groups Structure
  • Example Ad groups
  • Keyword Match Types
  • Broad Match
  • Phrase Match
  • Exact Match
  • Negative Match
  • Broad Match Modifier
  • Keywords Research Planner
Session 4 : Optimization of Campaign
  • What is Ad Rank
  • Improve Ad Rank
  • What is Quality Score
  • Factors Improving QS
  • Reduce CPC
  • Relation between QS and CPC
  • Types of Bidding
  • Flexible Bidding strategies
  • Customize and optimize Bidding
Session 5 : Ad copy Format & Guideline
  • Structure of Ad Copy
  • Creating New Copy
  • How to copy and paste ad copy
  • Types of Ad Position
  • Character Limits
  • Landing Page Quality
  • Best and Worst Ads Examples
  • Guidelines for Ads Creation
  • Tracks to Improve QS of Keywords
Session 6 : Ad Extension
  • Location
  • Site links
  • Call
  • App
  • Reviews and Rating
  • Call Extension
  • Call out Extensionn
  • Snipped
  • Messenger
Session 7 : Other Ad words Term
  • Filters and Segments
  • Column Customization
  • Search Terms
  • Auction Insights
  • Keyword Reports
  • Automated Rules
  • Keyword Diagnosis Tool
  • Dimensions Tab
Session 8 :Tracking Conversion
  • What is Conversion
  • Types of Conversions
  • Implementing Conversion Tracking
  • Conversion Reports
  • Practical Case Study
  • ROI Calculation
  • Thank you Page
  • Tracking Conversion by Thank U Page
Session 9 : Display & Mobile Campaign
  • Types of Display Campaign
  • Create a First Campaign
  • Creating ad group and ads
  • Difference btw display & Search Campaign
  • Concept of CPM Bid Strategy
  • Types of Targeting
  • Ad Formats for Display Network
  • Display Ad Scheduling & Delivery
  • Display Planner Tool
  • Setting Remarketing Campaign
  • Create Remarketing Lists
  • Dynamic Remarketing
  • Creating Mobile Apps Campaign
  • Mobile Ad Formats & Setting
Session 10 : Video & Shopping Campaign
  • Importance of Video Marketing
  • Creating a First Video Campaign
  • Setting a Video Campaign
  • YouTube Targeting Methods
  • Bidding Types
  • Type of YouTube Ads
  • Reporting and Analysis
  • Shopping Campaign Setup
  • Creating a shopping campaign ads
  • Google Merchant Centre
  • Product Groups
  • Ad Formats
  • Reporting and Analysis
Session 11 : AdWords Imp tool
  • Opportunities
  • Change History
  • Giving Account Access Levels
  • Display Planner
  • Ad Preview and Diagnosis
  • My Client Center
Session 12 : AdWords Certification
  • AdWords Certification Exams
  • Exam Format and Pass Percentage
  • Sample Exam Questions
  • PPC Interview Questions
  • Exam Guides in PDF
  • Imp of Certification
  • Video Note for Exam
Session 13 : Campaign Reporting
  • Ad Clicks Reporting
  • Performance Reporting
  • CPC Reporting
  • Conversion Reporting
Session 14 : Google Analytics Tool
  • Get Live User via Paid Advertising
  • Traffic checking of Google Adwords and analyzing
  • Google Adwords performance
Session 1 : SMM Basics
  • Introduction to Social Media
  • Advantages Over Online Marketing
  • Social Media Strategy
  • Facebook (Profiles, Pages, Apps and Groups)
  • Google + ( Profile , Page and community)
  • LinkedIn (Profile, Page, Article and Group)
  • Twitter Profile Creation
  • YouTube Profile & channel Creation
Session 2 : Facebook Marketing
  • Understanding of Facebook marketing
  • Types of Advertising on Facebook
  • Creating first ad on Facebook
  • Setting Campaign, Creating different types of ads
  • Target Location, Audience, Budget
  • Create Pixel Code for conversion
  • Campaign Performance Report
  • Ad Campaign Optimization
  • Leads Generation
Session 3 : LinkedIn Adverting
  • What is LinkedIn?
  • Creating Individual & Company Profiles
  • Use of LinkedIn Groups
  • Managing Connections
  • LinkedIn Adverting
  • LinkedIn Ad Optimization
  • Increasing ROI & Leads in LinkedIn
Session 4 : Twitter Adverting
  • Introduction of Twitter
  • Create Company & Individual profile
  • How to Tweet with Hash Tags
  • Twitter Advertising
  • Twitter Billing , Analytics
  • How to Get Leads & Traffic
  • Tips for increase followers
  • Make a Campaign report
  • Overview of Inbound Marketing
  • Essentials of an Effective Inbound Strategy
  • Optimizing Your Website for Search Engines
  • Convert Visitors in Leads
  • Creating Content with a Purpose
  • The Fundamentals of Blogging
  • Amplifying Your Content with Social Media
  • Enticing Clicks with Calls‐to‐Action
  • The Anatomy of a Landing Page
  • Optimization Thank You Page
  • Sending the Right Email to the Right Person
  • HobSpot Inbound Marketing Certification
  • What is Leads?
  • How to Get Relevant Leads?
  • Importance of Leads Generation
  • How to increase Leads Online?
  • Role of landing page
  • Role of thank you page
  • Converting Visitors into Lead
  • Converting Leads into Sales
  • What is Traffic?
  • Type of Traffic
  • How to analyze & Track Traffic (Google analytics)
  • Ways to Increase Traffic
  • What is affiliate Marketing
  • Cost per sale(CPA)
  • Cost per Leads(CPL)
  • Cost per click(CPC)
  • Affiliate Marketing Basics
  • Affiliate Network History
  • Introduction to Advertisers
  • Introduction to Publishers
  • How to be a successful Publisher?
  • Affiliate Network Understanding
  • How Affiliate Network Work?
  • Affiliate Network Analysis
  • How to manage Affiliate Network Accounts?
  • Introduction to top Affiliate Network
  • Top five Affiliate Network Understanding
  • Affiliate Marketing SWOT
  • How to choose a Suitable Affiliate?
  • CAP Marketing Fundamentals
  • How to make money via Affiliate Marketing
  • Affiliate Marketing Success Stories
  • Publishers Case Studies
  • Best way to do Affiliate Marketing
  • Basics of Online Reputation Management
  • Introduction to Social Media
  • Online Monitoring/Brand Monitoring
  • How to Analysis clients Business
  • Engaging with customers
  • Building Positive links
  • Why importance of ORM
  • ORM Techniques
  • Business Listing
  • Wikipedia business page
  • Press Release
  • Create profile on other social sites
  • Creating Positive Reviews
  • Manage Comment and Rating
  • Introduction to Email Marketing
  • Email as Conversation
  • Creating the HTML Email
  • Types of Email Marketing
  • Landing Pages Optimization
  • How to Create Mailing List
  • How to Observe Spam words
  • Top Email marketing software and online tools
  • What is Auto responders
  • How to set up auto responders
  • How to land in inbox instead of spam folder
  • Improve ROI by the help of A/B Testing
  • Metrics & Measurement
  • What is Bing PPC
  • Feature of Bing PPC
  • Create 1st PPC Campaign
  • Guideline of Bing PPC
  • Optimization of Bing PPC
  • Keywords Biding
  • Keywords Research
  • Conversion Tracking
  • How to improve Quality score
  • User experience for landing page
  • Other Imp Bing PPC Activity
  • Campaign Reports
  • What is Video Advertising?
  • Importance of Video Marketing
  • Create Channel and profile
  • Create First Video Campaign
  • Benefits of Video Marketing
  • Uploading Video on Video Marketing
  • Using YouTube for Business
  • Video Marketing Strategy
  • Create Video AdGroup
  • Understanding Bid Strategy & Targeting option
  • Video Marketing Report
  • What is Mobile Marketing
  • Benefits of Mobile Marketing
  • Understanding Mobile devices
  • Mobile marketing Trending
  • Creating Mobile Website through WordPress
  • Using tool for creating Mobile website & Apps
  • Advertising on Mobile (App & Web)
  • Targeting ads on apps
  • Targeting ads via location
  • Targeting ads on search engine
  • Installing and uploading apps on Android and IOX
  • SMS Marketing
  • Promoting apps on Search engine & Social media
  • What is AdSense
  • Benefits of Google AdSense
  • How to get Website approval for AdSense
  • Guideline of Google AdSense
  • Using Google AdSense account interface for YouTube & website
  • Types of ads and Category
  • How to place ads code in website or blog
  • Optimize and manage Google AdSense account
  • How to allow or disallow ads on blog/website
  • How to add many website in one AdSense account
  • How to create Performance Reports
  • When to Get money from Google AdSense account
  • What is blogger
  • Benefits of blogging
  • How to create Blog on BlogSpot
  • How to create blog on WordPress n other blog website
  • How to create new post
  • How to create page
  • Earn Money from Blogging
  • How to customize and manage setting
  • How to promote blog website
Session 1 : Buying Domain & Hosting Server
  • Buy Domain
  • Buy Hosting Server Space
  • Get User id and Password
Session 2 : WordPress Installation
  • Features of WordPress
  • Quick Install the WordPress
  • Create user id and password
  • Create Database
  • Create profile
Session 3: Working with WordPress Themes
  • Understanding the Structure of WordPress Themes
  • Finding Themes and Choosing the Right One
  • Installing and Configuring New Themes
  • Editing and Customizing Themes
Session 4: Basics of the WordPress
  • Understanding the WordPress Dashboard
  • Pages, Tags, Media and Content Administration
  • Core WordPress Settings
  • Menu Design
Session 5 : WordPress Plug-in
  • Finding and Installing Plug-in Quickly and Easily
  • Using WordPress Plug-in
  • Recommended WordPress Plug-in
Session 6 : Build Design the Pages
  • Create New Page
  • Page Design and Customize
  • Add Widget in Page
  • Build, Editing and Publish
Session 7 : Post Content Management
  • Understanding Posts Versus Pages
  • Organizing Posts with Categories
  • Connecting Posts Together with Tags
Session 8 – SEO on WordPress
  • Page Optimization
  • Post Optimization
  • Image Optimization
  • URL Optimization
  • Security and manage
  • What is content marketing
  • Benefits of content marketing
  • Content Marketing Strategy
  • Why Businesses Need a Content Marketing Strategy
  • Content marketing responsibilities
  • Create content
  • Optimize that content for SEO
  • Manage social media
  • Create Unique and shareable content
  • Tutorial and events based content
  • Content Spinning
  • Grammar checker tool
  • Duplicate Content Checker tools
  • Blog, article and content in image submission
  • Keywords based content
  • Understand Ecommerce Marketing
  • Benefits of Ecommerce Marketing
  • Different Type of Ecommerce Marketing
  • Top Ecommerce website in the world
  • Ecommerce Marketing scenario in India
  • How to do Promote(SEO, SMO) Ecommerce Website
  • Perfect Ecommerce Marketing Strategy
  • How to use affiliate marketing to promote your ecommerce business website
  • Introduction of Google Webmaster Tools
  • Importance of Google Webmaster Tools.
  • Setting Up Google Webmaster Tools Account
  • Adding Websites to Google Webmaster Tools
  • Tracking the performance of website in Google Webmaster Tools
  • Checking Crawling Status , Crawling Errors and Indexing Status
  • How to add sitemap in Google webmaster tool
  • How to check and add robots
  • How to remove 404 errors in Google webmaster tools
  • What is Google Automatic Penalties
  • Using Google Link Disavow Tool
  • www and Non www website versions
  • Language and country Targeting through GWT
  • New Advance Activities in Google webmaster tool
  • Internal Link and back links Analysis through GWT
  • Understanding Google Analytics
  • How Google analytics Works?
  • Google analytics Account Structure
  • Google analytics insight
  • Setup an Google analytics account for website or apps
  • Guideline of Google analytics account
  • How to add analytics code in website
  • What is cookie Tracking
  • Types of cookie tracking used by GA
  • Tracking of visitors in GA
  • Tracking Traffic
  • Understanding Goal and Conversion
  • Types of Goals
  • Difference between Bounce Rate and Exit Rate
  • Technique reduce bound rate
  • Understanding Real Time Visitors
  • Setup of Funnels in Goals
  • Importance of Funnels
  • How to integrate adwords & analytics account?
  • Benefits of Integrating adwords & analytics account
  • Observing paid marketing Campaign in Google analytics
  • What is Ling Tagging, Filters and Segments
  • Creating A Customized Reports

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